THE FUTURE OF CLUBBING IS ONLINE NOW
BE A PART OF IT
Never before have the world’s best electronic DJ’s, venues, music events and fans been brought together by one online platform. Until now, and the launch of a unique portal: www.be-at.tv.
b@ TV is an online and global community for the Gen 2.0 clubber - featuring exclusive and live high definition video content and music; all straight from the decks of the cream of today’s electronic music talent.
As the internet becomes more and more fragmented, b@ takes all the best aspects of social networking sites, web-based radio and music TV and rolls them into one easy to navigate website – all users have to do is create their own profile and enter a world of clubbing on demand.
Created by two entrepreneurs with 20 years experience in the entertainment and advertising industries, b@’s partners include the top 50 DJ’s in the world, the most influential music promoters and venues; from Pacha, Ibiza to Buddha bar, NYC and
Live and exclusive content
Four b@ live webcams are present in each of its selected venues, giving members unrestricted access to the DJ box itself as well as a bird’s eye view of the dancers and dance floor.
So if you were there at the Space opening party this summer or Creamfields last month, chances are b@ caught your best moments on film.
Pioneering video tagging technology
Posting and tagging images on facebook has become a part of everyday life for the internet savvy generation.
With over 500 hours of exclusive video footage already available online and new content added daily, b@ users can tag themselves, share the link with friends and embed the clip into other sites such as facebook, myspace and blogs.
Imagine how much more satisfying (and sickening for your mates) it would be to discover a 30 second video clip of yourself dancing with the beautiful people at Love Parade and share it with those who didn’t make the trip?
Or to have a second chance to check out and chat with someone you met in the club (then kicked yourself all the way home for not getting his/ her number) via b@ networking?
Be a part of it, even when you can’t be there
For those armchair clubbers who missed out but still want to experience the music and just as importantly the party atmosphere, b@ allows them to get involved from the comfort of their laptop, office or home computer.
Just as sky + allows you to record the programmes you missed, b@ gives clubbers access to the best club nights in the world whenever they choose and without paying an entry fee or a subscription.
Personalised, targeted and user-defined
Like any social networking platform, users create their own personal profile, connect with like minded individuals and record their social diary. They can also upload and share their own music, images and video clips with the community and exchange information on discussion boards.
As b @ is specifically targeted at electronic music and its fans, there is less unsolicited contact with irrelevant brands (and people from your past) and more interaction with like minded individuals.
